OUR BRAND STORY

ANPASSA takes the name from the Swedish word for "custom-made" and "adjusted" tactfully implying at the concept of the brand! The watchmaker is aspired to produce the high-end watches embodying the inventiveness, the top-notch technology and the exquisite craftsmanship. Excellent hand craftsmanship promises to elevate art to a new level.

 

By pushing the boundaries of innovation, ANPASSA purses a mission of producing high quality personalized watch integrating design, watchmaking artistry and exceptional expertise for all watch lovers and collectors, and creating a fascinating story behind the innovative piece.

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ANPASSA’s team was honoured to be invited as guest lecturers for the training program organized for its Vocational Diploma (Mechanical Engineering) and (Watchmaking) students by the Vocational Training Council. The two mentors from the Youth Academy, Mr. Cheng & Mr. Fung, met us at the Watch and Clock Fair 2018 and learnt that there are indeed small businesses in Hong Kong developing their own brand and watchmaking workshops.

 

After six consecutive Saturdays, approximately 40 hours of hands-on training, students learnt and experienced design, polishing, enamel processing, technology and data application, movement changes, homemade components and dozens of production processes. Students will eventually be able to personally produce and complete their own watch. At the same time, they will also learn to share and exchange watchmaking stories through different platforms, and adopt a new generation of electronic sales model. This is an innovative career path so that young people can no longer only rely on a single way after taking courses, such as looking for work in the direction of watch repair. Through professional and innovative education, as well as a new business model to prepare for the new generation, we hope to continue to shine and develop to the manufacturing and sales industry chain of the new generation.